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協會在北京蜜蜂堂召開蜂產品專賣店轉型專題座談會

協會在北京蜜蜂堂召開蜂產品專賣店轉型專題座談會

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2022/08/22 15:00
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2022年8月16日,中國蜂產品協會領導班子與北京蜜蜂堂集團公司市場營銷團隊就蜂產品專賣店如何轉型升級召開專題座談會。中國蜂產品協會會長楊榮、蜜蜂堂公司總裁任迪維參加了座談。

會上,蜜蜂堂的管理團隊介紹了近年來公司專賣店的經營模式,通過開展蠟療體驗、跨界美容行業等方式豐富門店服務內容,增加互動體驗,吸引客戶到店,帶動了其他蜂產品類的銷售,使專賣店的經營重新煥發生機。任迪維認為蜂產品專賣店雖然遭遇了許多的困難,但是仍然具很大的機會,在“蜜蜂友好”理念的帶動下,把專賣店變成了服務店,推動產品創新與服務創新,讓蜜蜂堂重新找到了經營的思路,取得了較好的效果,也希望與行業同仁加強在專賣店管理的交流和合作,共同推動蜂產品實體店的轉型升級。楊榮表示,蜜蜂堂專賣店的轉型案例,對行業具有很強的借鑒意義和引領作用,創新發展與跨界融合將是今后行業發展的主題。協會下一步也將會以標準建立、行業培訓、技術推廣等為工作重心,助力蜂產品實體店的轉型升級。

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